Here you will find a real shopping paradise – and everything else you need: from designer shoes to fresh bread rolls to bookshelves.
With retail sales of just under 1 billion euros in 2018 and a catchment area of around 400,000 people, the City of Kaiserslautern is by far the most important shopping center in the region.
The city center offers a delightful mix of the main retail chains and small shops from local suppliers. The opening of the inner-city shopping center “K in Lautern” in 2015 provided an important impetus for strengthening the retail location. The „Pfalz Boulevard“ retail park located on the outskirts of the city attracts visitors from all over the region due to its convenient location and some magnets, in particular the well-known Swedish furniture store IKEA.
In addition to Kaiserslautern, Pirmasens and Zweibrücken are the most important retail locations. In the numerous regional centers and in markets in convenient locations, the Palatinate can also easily meet their daily needs.
Numerous factory sales and two exceptional outlet centers make the West Palatinate a true outlet shopping paradise. Brand fans will always find a bargain in the Zweibrücken Fashion Outlet. With around 130 shops and almost four million visitors a year, it is the largest outlet center in Germany.
In Hauenstein, 40 kilometers to the east, the region’s long tradition of shoes is actively practiced. In Germany’s largest shoe outlet center are waiting around a million pairs of shoes in 36 stores to happy buyers.
If you already know exactly which brand is right for you, you can also find it directly from the manufacturers, for example in the elegant factory outlet of the Peter Kaiser shoe factory or the irresistibly sweet Schoko-Welt, both located in Pirmasens – halfway between Zweibrücken and Hauenstein.
Are you fed up with imported bulk goods from the supermarket? The West Palatinate offers you numerous opportunities to purchase healthy local products. We have compiled the very large selection of regional suppliers and their products for you in our “Regional Products” section. Get an overview and buy directly from your doorstep. In addition, you can also find producers and suppliers of regional products close to you on websites such as Pfälzer Landmarkt.
Weekly and farmers markets also offer you a large selection of regional products. A regional specialty are the german-french farmers markets. The “Marktschwärmer” Kaiserslautern, however, put together their shopping cart online.
Local producers offer their products directly in numerous small and large farm shops. From beekeeper honey to apples, potatoes, eggs and fresh meat. You know exactly what will end up in the shopping basket. Our tip: In early summer, pick a bucket of fresh strawberries on a self-picking field or cut flowers from the field by yourself.
To strengthen and support the region’s city centers and, above all, its retailers, there is – from the same provider as the city vouchers in Kaiserslautern, Pirmasens, Zweibrücken, Kusel, etc. – now also a “West Palatinate Voucher”. This allows you to make practical purchases with one voucher in many participating stores, even outside the respective cities. The voucher is available at the office of the ZukunftsRegion Westpfalz or also online at KeepLocal. You can also get more info online.